Privacy policy for Valle Camping AB

Version 2026-11-12

The Swedish text is legally binding. This translation is provided for guidance.

We want you to feel confident about how we handle your personal data. Here we describe what data we collect, why, how long we keep it, who we share it with and what rights you have.

1. Who is responsible

Valle Camping AB · Company reg. no. 559233-7868, Skärv Per-Larsgården 2, 532 92 Axvall, Sweden, is the data controller. Send questions about personal data to info@vallecamping.se or call +46 511 621 09.

2. Where the data comes from

We receive most data directly from you, when you book, pay, write or call us, fill in a form or survey, or use the QR page, the chat or our add-ons on the website. If you book through a booking site such as Booking.com, Airbnb or Expedia, we receive the data needed for your stay from there. The website also collects data with cookies if you consent, and we film in camera-monitored areas.

3. What data we process and why

You book and stay with us

Data: name, address, phone, email, language, dates, number of guests, registration number, requests, add-ons
Why: manage the booking, the stay and questions afterwards
Legal basis: contract
How long: 3 years after the stay

You are not a Swedish citizen

Data: registration card with name, date of birth, home address, date and ID
Why: requirement in the Swedish Police regulations (PMFS 2015:6)
Legal basis: legal obligation
How long: 3 months

You cancel with cancellation protection due to illness

Data: medical certificate or death certificate
Why: assess the right to a refund
Legal basis: explicit consent (health data)
How long: deleted when the case is closed

You use the QR page or logged-in mode

Data: When you log in to My booking we show details from our own copy of the booking, which we receive from the booking system. The copy contains the booking number, surname, arrival and departure dates, number of guests, the status of the booking, the name and type of the accommodation, any add-ons purchased and their quantity, and the email address and phone number when the booking channel passes them on unmasked. We also store the time of the latest update from the booking system, so that newer details are not overwritten by older ones. The copy exists only to show you the right information, and is deleted automatically twelve months after departure. The booking itself remains in the booking system for the period stated above.
Why: give you access to your booking, codes and help on site
Legal basis: contract
How long: 12 months after the stay

You buy add-ons on the website (bike, sauna, laundry time, charging)

Data: what you bought, time, booking number, time and version of the terms you accepted, code sent
Why: give you access and be able to show which terms applied
Legal basis: contract and legitimate interest
How long: 3 years after the purchase, payment records 7 years

You pay

Data: amount, payment method, transaction data and what the payment provider sends back to us, for example the card brand and last digits (the card number itself is handled only by the payment provider)
Why: take payment and keep accounts
Legal basis: contract and legal obligation
How long: 7 years under the Swedish Accounting Act

You charge an electric car

Data: charging sessions and consumption
Why: charge for the charging
Legal basis: contract
How long: 7 years (accounting)

You apply for a seasonal job with us

Data: the details in your application: name, contact details, address, cover letter, experience and education
Why: handle the recruitment
Legal basis: consent
How long: deleted six months after the end of the season

You contact us by phone, email or Messenger

Data: what you tell us and your contact details
Why: reply and help you
Legal basis: legitimate interest
How long: 12 months after the case is closed

You chat with us on the website

Data: what you write in the chat
Why: answer questions and improve the answers
Legal basis: legitimate interest
How long: identifiable until the question is answered, at most 12 months, then anonymised

You receive newsletters or offers

Data: name, email
Why: marketing
Legal basis: consent or legitimate interest (previous guests)
How long: until you unsubscribe

You answer a guest survey

Data: your answers
Why: develop the campsite
Legal basis: legitimate interest
How long: compiled anonymously

We quote your review

Data: first name, month and quote
Why: show what guests think
Legal basis: consent
How long: until you ask us to remove the quote

You move in a camera-monitored area

Data: images (no audio)
Why: prevent and investigate crime and accidents
Legal basis: legitimate interest
How long: 72 hours. More information is on the signs on site

You use our wifi

Data: device ID, connection times and the traffic information the network equipment logs
Why: operation and security of the network. You accept this when you connect
Legal basis: legitimate interest
How long: 30 days

You visit the website

Data: cookies and statistics, see section 7
Why: make the site work, measure and market
Legal basis: consent (necessary cookies: legitimate interest)
How long: according to the cookie settings

4. AI in the chat

The chat on the website is answered by an AI assistant based on our own texts, and it says clearly in the chat that you are talking to an AI. Urgent or difficult questions are handed over to us. Do not write sensitive data, such as health data or card numbers, in the chat.

5. Who we share data with

We never sell your data. We use providers who process data on our behalf and only according to our instructions. They belong to these groups, and you can find out which providers they are if you ask us:

Booking and payment: providers of booking systems and payment services
Text messages and email: providers of messages to you
Website and chat: providers of web platform, web hosting and AI service
Statistics and ads: Google and Meta, only with your consent
On site: providers of cameras, network and EV charging
Finance: accounting firm and provider of financial system
Mapbox – maps. The map is loaded when it appears on screen. The map images are then loaded from Mapbox, which receives your IP address.

If you book through Booking.com, Airbnb or Expedia, they are themselves data controllers for what you give them, and we receive the data needed for your stay. We also disclose data to the police and other authorities when the law requires it, and to debt collection companies if an invoice is not paid.

6. Data outside the EU/EEA

Some providers, for example Google, Stripe and Meta (Messenger), may process data in the USA. This is then done under the EU–US Data Privacy Framework or the European Commission's standard contractual clauses.

7. Cookies and statistics

The website uses necessary cookies to function. Cookies and tracking for statistics and marketing from Google and Meta (Facebook pixel) are used only if you say yes in the cookie banner, and you can change your choice at any time via the Cookie settings link at the bottom of the page.

8. How long we keep data and how we protect it

The information is only available to those who need it in their work, and we use suppliers with agreements on how the information may be processed. Card details are handled only by the payment provider.

9. Children and automated decisions

Bookings are made by adults. We do not knowingly collect data about children, except that children may be included in the number of guests in a booking and may appear on cameras in monitored areas. We make no decisions about you based solely on automated processing. The chat answers questions but decides nothing about your booking or payment.

10. Your rights

You have the right to know what data we hold about you and to get a copy, to have incorrect data corrected, to have data deleted when we no longer need it, to restrict processing, to object to processing based on legitimate interest and to direct marketing, to receive data you have provided in a portable format, and to withdraw consent at any time. We reply within one month. Some data we must keep by law, for example the accounts, even if you ask us to delete it.

If you are dissatisfied with how we handle your data, you can complain to the Swedish Authority for Privacy Protection (IMY), imy.se.

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